Ibuleve Gel

Powerful animals emerge from special gel to form and create a powerful solution for back pain.
I was approached by Hush_London to assist them with the previs and animation for the Ibuleve Gel campaign. The animation was created using Maya for the horses, lion, hawk and the dynamic camera movement which gives the commercial its unique feel. Progress was done in stages to determine the direction and potential unseen issues.

Client: Hush_London
Director: Peter Szewczyk